Context
In my final year of college, I served as Director of Art Direction and Copywriting for Allen Hall Advertising, leading both creative output and team direction across multiple projects.

Insight
Strong creative leadership comes from being deeply involved, not just overseeing the work, but shaping it alongside your team and clients.

Big Idea
Lead by doing, developing key brand touchpoints while guiding the team through concepting, execution, and collaboration across projects.

Process
Moodboarding, client and account meetings, creative direction, website development, presentations, and fostering a collaborative team environment.

Execution

• Art directed the 2024/25 People page for the agency website

• Directed the end-of-year reel to capture the agency’s voice and work

• Led the Oregon Innovation Challenge team through a full campaign