Context
A new slider-focused food truck, Bun Appétit, needed a cohesive brand identity that would stand out in a crowded street food scene. The goal was to move away from overly loud, gimmicky food truck visuals and instead create something that felt modern, elevated, and memorable.

Insight
Food trucks are often associated with bold, chaotic visuals—but there’s an opportunity to differentiate through restraint. A clean, classy identity can signal quality, care, and a more curated food experience, even in a casual setting.

Big Idea
Position Bun Appétit as a refined yet approachable slider brand—combining playful wordplay with a modern, minimal aesthetic that elevates the perception of street food.

Execution

• Designed a sleek, modern logo that balances sophistication with a subtle sense of play

• Developed the food truck exterior with a clean layout, limited color palette, and strong typographic hierarchy for high visibility

• Created a menu system that is easy to read from a distance while maintaining a polished look

• Designed business cards that extend the brand’s minimal, upscale feel

• Developed custom burger wrap paper featuring branded patterns to enhance the customer experience and reinforce identity at every touchpoint

• Ensured consistency across all assets to create a cohesive and recognizable brand presence

Process
Began by defining the brand direction—modern, classy, and slightly playful. Researched competitors and visual trends in both food trucks and fast-casual dining to identify gaps. Explored logo concepts and typographic systems that could feel elevated without losing approachability. Iterated on layouts for the truck and menu to balance aesthetics with function and readability. Extended the identity across physical touchpoints like packaging and business cards, refining each element to ensure the brand felt consistent, intentional, and distinctive.