Context
Bandages are typically designed to be discreet and invisible, reinforcing the idea that cuts and scrapes should be hidden. This creates a missed opportunity to turn everyday care into something expressive, especially for a younger, style-conscious audience.

Insight
Brands like Starface have proven that reframing “imperfections” as something to highlight—not hide—can feel empowering, playful, and culturally relevant. There’s space to bring that same energy to first aid.

Big Idea
Reimagine bandages as bold, girly, Y2K-inspired accessories—“Booboo Bandages”—that celebrate minor injuries with style, turning them into something fun, visible, and self-expressive.

Execution

• Developed a visual identity rooted in early 2000s aesthetics—glossy finishes, playful typography, and nostalgic color palettes

• Designed bandage patterns featuring sparkles, hearts, metallics, and pop-inspired graphics

• Created packaging that feels collectible and beauty-adjacent rather than clinical

• Built a brand voice that is cheeky, confident, and playful—leaning into humor around “booboos”

• Produced mock campaign visuals positioning bandages as fashion accessories rather than medical products

Process
Started by researching Y2K visual culture, beauty branding, and trend cycles around nostalgia. Identified key visual cues—color, type, and texture—that would feel both current and referential. Sketched and iterated on product and packaging concepts, balancing novelty with usability. Refined the final direction to ensure the brand felt cohesive, distinctive, and aligned with its core idea: making care visible, fun, and expressive.